Here, let's explore the “art of branding.” In order to create a best-in-class, authentic brand, both science and art must work together.

The Brand Identity is more than just a logo, a Brand Identity is comprised of two components:

1. A Visual Identity (i.e., logo, colour palette, typography style, photography style, graphic elements); and,
2. A Verbal Identity (i.e., style, tone, manner, voice).